GO inside any supermarket or department store and the decorations and tinsel are already on display, encouraging shoppers to start spending for Christmas.
For some, this consumer onslaught will have a hollow ring.
They are the people who struggle to make ends meet all year round.
They face Christmas with trepidation rather than cheer.
The St Vincent de Paul Society, with stretched resources, each year helps bring a little cheer to thousands of such people.
The society’s Christmas appeal deserves the support of all people who are able to give a little to those who are less fortunate.
Christ’s birthday should be a time of celebration for everyone.